We believe your home should be your inspiration. 

Your home is your world.

And we hope to inspire you.

Based in London, ROOBBA was founded with over 15 years experience in the Interior Design world. With such passion and knowledge, our mission will always be to design and bring you the most beautiful pieces of furniture, for the best price. British VOGUE recently called us “the ultimate destination for luxury, affordable furniture.”

We have a few core values that will always be at the heart of ROOBBA: 


We are very proud of our quality and proud to manufacture in Europe. Most of our furniture either comes fully assembled or requires minor assembly. It is definitely not flat-pack. Our founders made the decision not to have a showroom so we could save costs and therefore pass our cost savings onto you, our customer. High quality for lower prices.


We believe the process of shopping for your home should be inspirational and easy. Our team of designers do the legwork so you can be your own interior designer.


We believe the future needs us and that’s why sustainability is one of our core values. We offer the option to remove your old sofa and donate to one of our amazing charities. We also order on demand, so we don’t have excess stock which could end up going to landfill and also don’t ship unnecessarily thus saving on emissions. This is why some of our delivery times are longer but we believe this is more sustainable. 


Our joy is seeing your home come to life. We are here with you every step of the way, and our team of designers based in London are happy to help you if you should need! Whether you prefer to email us, call us, chat with us or DM us on Instagram –we’re here for you!

Welcome to ROOBBA.