Elle

The Iconic Elle Collection

A very special collaboration ROOBBA X ELLE. Elle is magnetic, one of a kind. She really is. So of course, the Elle Collection is an incredibly special collection, months of dedication with our heart poured into this design with such precision in every angle.

Crafted with the most premium Belgian fabrics with over 100,000 thread counts (the highest grade commercial fabric for the highest durability) with quality and design that is mesmerising.

We wanted to do something that no-one could do in the market – having this level of quality from Europe and design for unbeatable members value.

Our promise with all our heart is we have worked tirelessly to save every cost for our members at every step, to ensure premium quality at members prices which isn’t possible anywhere else in the market.

To create a piece of magic for your home. To share a part of Elle’s love for her home, for the people she loves, creating memories and beautiful energy. It’s an honour to launch this collection, to share with you for your home.

Welcome to the Elle Collection